answer engine optimisation: how to get your videos cited by artificial intelligence.

For years, marketers have focused on SEO to climb Google’s rankings. But with the rise of tools like ChatGPT, Perplexity and Gemini, there’s a new frontier: Answer Engine Optimisation (AEO). Instead of just competing for the top spot on a search results page, the goal now is to make your content the one that AI systems cite when answering people’s questions.

Why AEO matters for video

Video is perfectly positioned for this shift. YouTube’s domain authority makes it a trusted source, and AI tools can pull directly from captions and transcripts. When your videos are structured as clear, direct answers to specific questions, you increase the likelihood of being cited in AI-generated results. In other words: your content isn’t just being found, it’s being trusted.

Practical ways to optimise videos for AEO

• Focus on micro-questions. 

  Instead of covering a huge topic, zoom in on the exact questions customers ask when they’re looking to buy or solve a problem. For example: “How to choose the right size mattress for your room”, “Best material for a long-lasting winter coat”, or “How often should you service a boiler?”

  
  

• Title your videos like real questions. 

  Use the phrasing customers would actually type into search. Examples include: “Why does my WiFi keep dropping out?”, “Which insurance policy covers stolen bikes?”, or “How to clean leather shoes without damaging them.”

  
  

• Structure your answers. 

  Begin by clearly restating the question, then deliver the answer step by step. Show, don’t just tell—whether that’s demonstrating a product, walking through a service process, or using simple graphics. Captions and transcripts make the content easy for both people and AI tools to understand.

  
  

• Maximise your citations. 

  Distribute your answer videos across as many touchpoints as possible—your website FAQs, product pages, email campaigns, LinkedIn posts, or even customer support portals. The more places customers (and search engines) can find your answers, the more authority your business builds.

Why you should act now

AI-driven search is evolving quickly, and early movers gain a serious advantage. By building a library of question-based videos, you position your brand as an authority in your niche - one that both audiences and AI turn to for answers.

At Boxclever Media, we specialise in creating video content designed not only to rank but to get cited. If you’re ready to future-proof your content strategy, let’s talk.